Google and you.

John Naughton (see blogroll) made this entry in his online diary. 

From Technology Review.

Google probably already knows what search terms you use, what Web pages you’re viewing, and what you write about in your e-mail — after all, that’s how it serves up the text ads targeted to the Web content on your screen.Pretty soon, Google may also know what TV programs you watch — and could use that information to send you more advertising, leavened with information pertinent to a show.

A system recently outlined by researchers at Google amounts to personalized TV without the fancy set-top equipment required by previous (and failed) attempts at interactive television. Their prototype software, detailed in a conference presentation in Europe last June, uses a computer’s built-in microphone to listen to the sounds in a room. It then filters each five-second snippet of sound to pick out audio from a TV, reduces the snippet to a digital “fingerprint,” searches an Internet server for a matching fingerprint from a pre-recorded show, and, if it finds a match, displays ads, chat rooms, or other information related to that snippet on the user’s computer…

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